For my project i am advertising pancakes. The name of my company is Flippin' Crazy. I named it thins since pancakes are usually associated with a southern meal, hence the spelling of flipping, and crazy for all of the endless toppings. I support this project because pancakes are mostly associated with good memories, like making them with friends or family, or eating the delicious flat cake for he first time. I hope to convince people to buy the item by using bright lighting, and capturing photos of the most fluffy, colorful or simple pancakes. I am going to show cohesion by taking pictures of pancakes in different stages, such as the batter, cooking, decorating, and finally eating them. I plan to make my campaign more playful since pancakes are not necessarily a serious food. Pancakes are usually not necessary for surveil either (unless your stuck in a diner) this is another reason i hope to make it playful.
I posted this image because it would be a great image to represent a pancake after it has been decorated with fruit. The white background and brought lighting keeps the focus on the appetizing pancake. Also the lines on the pancake cause movement because your eyes automatically try to follow the eyes around it. The blueberries give the simple layout a nice pop of color that draws eyes in and causes hunger in viewers.
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