I find this advertising really successful because of the way it stands out. Typical billboard advertising is flat and typically unnoticeable. However, because of this 3d element, it jumps out at you and really gets your attention. Besides for this 3d element, it is also humorous. The 3d and humorous elements both create a unique piece of advertising that people want to share, giving it a top spot in a 'good advertising' google image search.
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