For my ad I am selling toilet paper. The name of my company will be "Cushion Your Tush." I picked this project idea because even though I want to sell my product I also want the audience to enjoy seeing my images. To do this I put a creative twist into many of the pictures. For example on of my toilet paper rolls are dressed in a superman costume. I believe these creative twists will make the viewers want to buy my product. Throughout my project the lighting will vary. Most will have a brighter concept but some will be dimmer however this might change. At the moment my pictures in the studio have a black background. For the next couple days I will be shooting more, possibly on white backgrounds. In total this project, as Mr. Zimmerman said, could be described "playful." Even though it is playful it is something necessary.
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